PURPOSE OF THE ROLE
As Director of Student Recruitment and Marketing, you will provide strategic leadership for all home and international student recruitment and marketing activities to ensure delivery of student recruitment targets and ensure maintenance and development of University reputation and brand.
You will:
- Lead the Student Recruitment and Marketing team, ensuring that high-quality, cost-effective services are delivered and have quantifiable impacts on the University’s institutional objectives.
- Develop corporate campaigns which enhance and protect the University’s reputation, build brand equity and support institutional aims.
- Direct the University’s marketing and student recruitment activities to present coherent and consistent messages to stakeholders.
MAIN DUTIES AND RESPONSIBILITIES:
- To provide strategic leadership and direction to the University’s marketing and student recruitment staff, ensuring that high-quality, cost-effective services are delivered to have quantifiable impacts on the University’s institutional objectives.
- To develop and implement marketing and recruitment strategies which generate enquiries and applications for conversion by the University’s Academic Schools.
- To develop and implement corporate campaigns which enhance and protect the University’s reputation, build brand equity and support institutional aims.
- To lead on the planning and development of on and offline communications campaigns which build relationships with external stakeholders through the communication of University news and achievements.
- To lead on a strategic approach to media relations which enhances and protects the University’s reputation.
- To ensure the coordination of the University’s marketing and student recruitment activities in order to present coherent and consistent messages to stakeholders.
- To deliver marketing support to the University’s changing portfolios of academic courses in order to ensure sustainability and growth.
- To ensure that all departmental objectives have quantifiable KPIs and that marketing, recruitment and development campaigns have measurable outcomes.
- To act as the senior professional adviser on marketing and communications to the Vice Chancellor and UET.
- To work in partnerships with the Executive Director of Human Resources and UET to develop internal communications channels.
- To formulate and monitor financial plans for the department and for all marketing and recruitment campaigns.
- To maintain a well-motivated and proficient complement of staff capable of working to the highest professional standards.
- To adhere to the University’s Health and Safety policy and guidelines.
- To promote equality and diversity for staff and students.
- Such other duties and responsibilities of relevance to the role as may be required from time to time by the Chief Operating Officer and/or the Vice-Chancellor.
