What do I do?
I lead the marketing and brand strategy at Veredus, working across the business to support its core market services. My role focuses on strengthening Veredus’ positioning, growing the brand, and presenting its expertise clearly to the market through multi-channel marketing, content, campaigns, events, insight, and research.

Where do I come from?
I have spent over 15 years working in senior marketing and brand roles across professional services, B2B consultancy, startups and scale-ups. I specialise in helping complex organisations clarify their value, build credibility, and communicate effectively with senior stakeholders. My background spans strategy, brand growth, content, events, digital engagement, and research/insights, with a strong focus on long-term brand building.

Who am I?
I thrive on challenge and variety, and love pushing limits and exploring new places. Outside of work, adventure and endurance sport play a big role in my life - I’ve completed over 50 half and full Ironman triathlons, over 10 marathons, bike packed across countries, and climbed multiple 4,000m mountains. When I’m not working or training, I spend as much time as possible with my dog and my horse, who keep me grounded.