The University of Wolverhampton holds a distinctive place within the Higher Education sector and is one of the most successful modern universities, delivering excellence in teaching and research, widening access and business engagement. As the ‘University of Opportunity’, the University of Wolverhampton is an integral part of economic growth and social change within the West Midlands and beyond.
A strong University brand is crucial to our continuing success. This newly formed key leadership role joins us at a time of increased focus on our UK recruitment, marketing and collaborative partnerships, as we seek to build on our strong regional reputation and recruitment base to one that is more ambitious in attracting a wider national base of students to provide more opportunities for all who can benefit from Higher Education.
Reporting to the Pro Vice-Chancellor International and Regional Development, you will play a crucial role in the development and implementation of a cohesive marketing strategy that incorporates all aspects including brand, digital marketing, social media, web and CRM that will deliver a significant step change to current practice, harnessing expertise from digital first industries and best in class operators. You will be responsible for developing a professionalised recruitment culture across the University working closely with Associate Deans Recruitment and Partnerships.
This is an exciting time to join the University of Wolverhampton as we are embarking on to the next stage in our journey and we are seeking an exceptional strategic communicator and inspiring leader. You will bring a proven track record of using digital marketing to enable growth and delivering large-scale recruitment campaigns that clearly demonstrate return on investment. Creative and forward-thinking, you will have proven experience of motivating and developing multi-disciplinary teams, managing significant budgets, and leading transformational change including culture, systems, and processes. You will have excellent interpersonal skills and proven ability to build value-adding relationships with key stakeholders and partners at all levels. Experience of recruitment and marketing in higher education would be essential for this role.
The University of Opportunity for Students and Staff
As part of our commitment to ensure the diversity of our staff body reflects those of the student and local communities we serve, we particularly welcome applications from candidates of Black, Asian, or Ethnic Minority heritage, and candidates who are Disabled (including people who may not define themselves as disabled, but nevertheless encounter challenges)
PLEASE NOTE: Applications are scored against the criteria set out in the job description and person specifications attached to this advert. Applications are not assessed against the job advert so please ensure your applications are crafted against the Job Description and Person Specification contained within it.
For further information, including details of how to apply, please download the Candidate Recruitment Pack under Supporting Documentation below:
Closing date for applications is: 17:00 on Monday 11 July 2022