Accessability Links

LinkedIn - How to get noticed in six easy steps

14/07/14

LinkedIn is the premier business networking site and with over 300m users is growing globally every day – so if you are not on it there really is no excuse as far as I'm concerned – and assuming you are on it you want to be sure to make the right impression. Here are my thoughts...

LinkedIn isn’t just about showcasing your skills and experience to recruiters and other potential employers, it is also about building your network of useful suppliers, subject matter experts, gaining access to guides to learning and reviewing industry data and information.
However, whatever your motivation for using LinkedIn, you need to have a decent profile. So how do you get noticed for the right reasons?

1. Complete all sections fully
If you do not complete your full profile and all the sections you are not using the site effectively - this includes a concise summary, list of skills, details of all work experience with dates and your education.

2. Have a professional looking photo
This should be head and shoulders, in business or smart casual attire.  Not on holiday, not taken with partners or pets. Ideally a photo that is something that is similar to a passport photo but much more relaxed.

3. Join groups and follow companies
The more relevant industry or skills based groups you join, the more you will learn and the more contacts you are likely to make. Once you have joined groups, start conversations, answer questions and contribute. It is also useful to seek out companies to follow that you admire or could be useful to you.

4. Keep your ‘heading’ relevant and up to date
Your job title, location and business sector should be accurate. If you left a company, don’t imply in the heading you are still there.  Also don’t put ‘looking for work’ into your job title and try and use words that are easily searched such as ‘director’ or ‘interim’.

5. References, skills and the rest
Slowly build up these areas – not too many and also not too many references from the same company, as it just looks like your friends are saying nice things!  Also start to add links to articles or publications that either you have written or you think are interesting. Finally gain endorsements for your skills again ideally from a wide range of contacts and links.

6. Contact details
If you are not easy to contact then all of your hard work will be wasted.  Make it easy for people to reach you by including work and home email addresses and mobile phone number.

LinkedIn is the largest professional and business networking site in the UK and in most of the rest of the world – so get organised, sharpen up and complete your profile and you may be surprised at the difference it makes.

Good luck – andrew.fisher@veredus.co.uk

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