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Driving diversity at the top for a global logistics company

( Words)
Logistics Case Study

​A global logistics firm had been making some progress with gender diversity at senior levels; however, the turnover rate was high when compared with the male turnover rate, and gender diversity gains were being negated by attrition. The company appointed Write Research (now Veredus) to undertake a comprehensive research exercise to target senior women in blue chip organisations, to investigate their key career drivers.

We were asked to target women at senior level (£70,000 - £120,000) in the UK and BRIC countries.

Approach:

  • We spoke to 50 women and specifically asked questions around the ability to work flexibly, the concept of a glass ceiling, and the flexibility to work around family commitments

What we delivered:

  • We provided a report that included approaches to diversity elsewhere, examples of fresh thinking and comparisons between the UK and growth markets

  • Any numbers of appointments made from this research in the future will incur no placement fees, saving the business significant recruitment costs